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ASICS launches the GEL-KAYANO™ 29 running shoe to energise your run whatever the distance

Release Date: 06 Sep 2022   |   KOBE, JAPAN

- The pinnacle in stability running shoes is now lighter and features more energized cushioning to propel your body and mind

[JULY 31, 2022 – KOBE, JAPAN]  ASICS today announces the launch of the GEL-KAYANO™ 29 running shoe. The trainer that is arguably ASICS’ most iconic model has now been improved even further to create a premium stability shoe that offers an energized running experience.  

Through ASICS’ advanced technology, the latest GEL-KAYANO™ 29 is now approximately 10g lighter1 than its predecessor. It also features a more energized feel thanks to the addition of FF BLAST™ PLUS cushioning in the upper midsole layer, providing a more energized ride in each step.  

What’s more, the shoe’s midsole now incorporates LITETRUSS™ technology on the medial side to improve the shoe’s renowned stability. Replacing the need for a traditional medial post, this midsole feature helps keep the wearer’s foot from rolling too far inward during each stride, ensuring protection over long training runs and marathons. The shoe also has a low-profile external heel counter which comfortably cradles the foot for advanced rearfoot support. 

To provide breathability and a comfortable fit, the GEL-KAYANO™ 29 boasts an engineered stretch knit upper, made of a supportive upper material that helps reduce the need for traditional overlays.  

Linda van Aken, VP Running & SportStyle at ASICS EMEA said: “Our team at ASICS takes huge pride in the GEL-KAYANO™ shoe which has a reputation for being at the forefront of stability. Through dedication and innovation, we keep improving this great product over and over again. As we focus on helping everyone to experience the positive power of sport on the body and mind, the GEL-KAYANO™ 29 is a stable training partner that can support any running routine. The energized running experience that this new shoe delivers is designed to help everyone achieve a sound mind in a sound body."  

The GEL-KAYANO™ 29 is available for men and women offline and online from July 29, 2022 for 190€.   

To find out more about the GEL-KAYANO™ 29 and its latest technologies, please visit asics.com

NOTES FOR EDITOR 

1 – Comparison based on US Men’s 9 size shoe. 

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