[August 21, 2023 – Hoofddorp] – ASICS today launches its new trail running campaign highlighting the calming power of trail running on the mind. The campaign marks the launch of the latest trail running range, highlighting the FUJI SPEED™ 2 shoe which has received major updates since its original introduction in 2022.
Back to the roots
With ASICS’ roots in Japan and the shoe and apparel collection names taking inspiration from the iconic Mount Fuji, the choice to shoot the campaign there was evident. The calmness of the Japanese landscape combined with the speed of local trail runner Makino Hideaki, portrayed in the film, fuse together to show how speeding up on the trails helps you to slow down your thoughts. Contrasting fast and dynamic shots with calmer and more thoughtful moments, the film celebrates the transformational power of trail running on the mind.
FUJI SPEED™ 2 Trail Shoe
The FUJI SPEED™ 2 shoe has seen its original PEBAX plate replaced with a full-length carbon TPU plate, delivering a more dynamic toe off and increased lateral stability. The midsole material has also received an overhaul and now features FF BLAST™ PLUS foam which ensures a more lightweight and energetic running experience.
The updated woven upper combined with a gusseted and lightly padded tongue guarantees the perfect midfoot lockdown. In addition to lowering the possibility of debris getting into the shoe, it also accounts for a general increase in comfort during trail runs.
Senior Product Marketing Specialist Magdalena Gassebner talks about the process behind the updated FUJI SPEED™ trail running shoe: “For the second edition of this silhouette, we’ve taken a lot of inspiration from our MAGIC SPEED™ road running shoe. Our ambition was to bring the superiority of our road shoes to the trails. By adding the carbon plate and FF BLAST™ PLUS midsole, we have created a shoe that is ideal for picking up the pace while not compromising on comfort or grip. Our athletes have tested this over and over as part of the development phase, and with Stian Angermund becoming World Champion in Short Trail in June wearing the FUJI SPEED™ 2 shoe, we’re excited to launch this new edition, enabling everyone to speed up on their trail runs.”
Trail run ready from head to toe
Launching alongside the FUJI SPEED™ 2 is the latest FUJITRAIL™ Apparel Collection, designed to move with the runner’s body and limit resistance for fast trail runs.
Key items of the collection include the FUJITRAIL™ Jacket which offers competition-level waterproof protection and can be packed away in its own hood for easy storability. To help runners keep cool and increase breathability, the FUJITRAIL™ Top and shorts feature ASICS’ own ACTIBREEZE™ technology and quick-drying fabrics.
The entire FUJITRAIL™ Collection features reflective elements to help improve visibility in low-light conditions.
ASICS FUJITRAIL™ Collection and the FUJI SPEED™ 2 shoes are available online and in store now. For more information, please visit asics.com.