[1 February 2023 – Madrid, Spain] To kick off the 2023 season, ASICS and Starvie announce a long-term partnership mutually strengthening their Padel business in Europe. ASICS, the market leader in Padel footwear* and Starvie, one of the top Padel racket manufacturers worldwide, have combined expertise to create the ultimate head-to-toe experience on the Padel court.
With this partnership, ASICS will equip Starvie’s roster of top players on the pro tour including world #5 Bea Gonzalez and world #17 Javier Garrido, with apparel and footwear. ASICS will also include the athletes and trainers in product development, to further deepen the brand’s credibility and expertise as the leader in Padel footwear.
Anthony Marguet, Category Director, CPS at ASICS commented: “We are thrilled to partner with a brand like Starvie. Their experience building a credible business, with a global roster of top Padel athletes, combined with their commitment to delivering best-in-class Padel rackets and accessories, make them the perfect partner for ASICS. Beyond their technical expertise with rackets and accessories, we see a true brand fit with shared values and beliefs and we look forward to a strong, successful partnership.”
“For Starvie, this is a great opportunity to align with a leading sports brand worldwide. Our union with ASICS represents a great step forward in padel. We are excited to have ASICS, one the world’s top sports brands become our Official Technical Sponsor. Together, we will combine our knowledge in design, manufacturing and advanced technology to improve the experience for padel players. We will work together to achieve great successes and lead the market”, declares Jorge Gómez de la Vega, CEO Starvie.
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NOTES TO EDITORS
*according to full year NPD reporting, 2022 - EU5