- New global campaign featuring 'Good Vibrations' by The Beach Boys launches alongside reimagined tennis shoe engineered for advanced cushioned speed
- The hero campaign film features professional tennis players and ASICS athletes Lorenzo Musetti and Belinda Bencic
[8 January 2026 – Hoofddorp, The Netherlands] – ASICS today announces two major launches that reinforce the brand's 75-year commitment to the transformative power of movement: the global "Move Your Body, Move Your Mind" campaign and the new SOLUTION SPEED™ FF 4 Tennis Shoe.
Global ‘Move Your Body, Move Your Mind’ Campaign Celebrates Movement for Body and Mind – featuring Lorenzo Musetti and Belinda Bencic
ASICS unveils its new global brand campaign, "Move Your Body, Move Your Mind," featuring a reimagined version of The Beach Boys' timeless hit "Good Vibrations." The campaign reinforces ASICS' commitment to the transformative power of movement for physical and mental wellbeing.
The campaign, which features professional tennis players and ASICS athletes Lorenzo Musetti and Belinda Bencic, highlights how playing Tennis can positively lift our mood and transform the world around us.
The SOLUTION SPEED™ FF 4 Tennis Shoe: Advanced Tennis Technology Delivers Cushioned Speed
Complementing the campaign launch, ASICS introduces the SOLUTION SPEED™ FF 4 Tennis Shoe.
Key innovations include:
- Lightweight comfort: FLYTEFOAM™ midsole cushioning with bio-based material provides advanced comfort in a lightweight design for fast and effortless movement
- Faster acceleration: Updated SPEEDTRUSS™ technology supports instant acceleration for fast, responsive movement, engineered to propel the foot during forward motion
- Superior traction: PRECISION-SOLE™ outsole with ASICSGRIP™ rubber in the toe area provide superior traction for fast footwork
Engineered for players who prioritise speed and agility on the court, it has been refined through insights from professional athlete Belinda Bencic, Tokyo 2020 gold medalist and currently ranked #11 in the world.
Belinda Bencic, ASICS athlete and professional tennis player said: "The SOLUTION SPEED™ FF series has been my shoe of choice for many years, for its advanced speed and agility. I'm really excited about the new SOLUTION SPEED™ FF 4, I feel more dynamic, fast, and stable. It’s key for me to feel confident in my footwear when playing tennis and I can’t wait to step on the court wearing these shoes."
"For over 75 years, ASICS has been committed to helping more people move so they can feel better," says Gary Raucher, Global Head of Marketing at ASICS. "This campaign brings our founding principle to life in a way that inspires everyone to experience the uplifting power of movement, because when you move your body, you move your mind."
Yuhi Tanigaki, Product Manager for Tennis Footwear at ASICS, added: "The main focus for this new iteration of the SOLUTION SPEED™ FF 4 was to create a tennis shoe which is fast and agile, but also comfortable with lightweight stability. We strive for continuous improvement, following the Japanese principle of Kaizen, and are really excited to launch this shoe which will help players experience more speed to move body and mind."
The SOLUTION SPEED™ FF 4 tennis shoe is available to purchase online from 15 January 2026 at asics.com and select ASICS stores worldwide.
The "Move Your Body, Move Your Mind" campaign launches in January 2026 across digital, social, broadcast, and retail channels in key markets worldwide.
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