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ASICS Venture Takes Stake in Y Combinator Backed In-Store Analytics System Provider Aura Vision

Release Date: 03 Jun 2019

ASICS Corporation (ASICS) announces that ASICS Ventures Corporation, its investment subsidiary, has taken an equity stake in Aura Vision, a startup that provides in-store analytics for offline retailers. Aura Vision is headquartered in the UK, and is led by Co-Founder and CEO Daniel Martinho-Corbishley.

Aura Vision is a startup founded in 2017 and provides in-store analytics for offline retailers, using their existing security cameras. With their proprietary technology, Aura Vision is able to detect and track in-store traffic and segment footfall based on age, gender, and other demographic factors, without relying on any facial recognition whatsoever. This places Aura Vision in a unique position, where they are compliant with GDPR regulations.

The solution is also able to differentiate staff members, so retailers can leverage this information to understand where staff and customers spend their time while in-store, and uncover opportunities for operational improvements. Aura Vision took part in the Y Combinator Winter 2019 batch.

ASICS has taken an equity stake in anticipation of uncovering opportunities for improvements of store operation and merchandising by tracking in-store traffic of customers with Aura Vision’s system. ASICS will consider to use Aura Vision’s system within its owned stores.

ASICS wishes to achieve sustainable growth by focusing on new business development efforts through ASICS Ventures.

Aura Vision 
Name: Aura Vision
Headquarters : 9th Floor, 107 Cheapside, London, EC2V 6DN, United Kingdom
Co-Founder and CEO: Daniel Martinho-Corbishley
Business: providing in-store analytics for offline retailers

ASICS Ventures Corporation
Name: ASICS Ventures Corporation
Headquarters : 7-1-1, Minatojima Nakamachi, Chuo-ku, Kobe, JAPAN
Representative: Hiroaki Kageyama
Business: Investing in startups,
promoting business development

About Y Combinator
Y Combinator is one of the world’s most prestigious seed accelerator programs, held twice a year in San Francisco. A number of unicorn startups, which are startups founded less than 10 years ago and are valued at more than USD1 billion, have participated in this program. This year, a record number of over 180 startups participated in the program that ran from January through March.

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