- ASICS launches the NOVABLAST™3 running shoe featuring bouncy FF BLAST™ PLUS foam technology for a lighter feel and an energised run
[September 1 2022– KOBE, JAPAN] – ASICS today announces the launch of the NOVABLAST™ 3 shoe. Combining a geometric origami design with the brand’s latest foam technology, the third generation of ASICS’ unique cushioning trainer offers a bouncing running experience that keeps you lively and motivated on your run.
The NOVABLAST™ 3 running shoe’s midsole is now equipped with FF BLAST™ PLUS foam technology. With an extra millimeter added to the heel and forefoot, this new cushioning material is designed to offer a bouncy running experience, providing a more energized rebound in each step. In addition, the NOVABLAST™ 3 shoe is now approximately 22g lighter* than its predecessor (NOVABLAST™ 2 shoe), making it the lightweight shoe to keep up with an active lifestyle.
To further enhance the shoe’s fit and comfort, ASICS’ Notch Tongue Construction, a wing construction, is incorporated in the tongue design. The notch on the upper allows it to cradle the foot for an even distribution of potential pressure points and reduced tongue movement. What’s more, the shoe’s heel is also reinforced with a more supportive design to help guide the foot with more control through your gait cycle.
Hisanori Fujita, Manager, Performance Footwear, Design department at ASICS said: “The team at ASICS is beyond excited about the launch of the NOVABLAST™ 3 shoe. With design evolution and the latest technology, this new generation offers an even bouncier running experience and better support. As part of ASICS’ mission to help everybody experience the power of sport on body and mind, NOVABLASTTM 3 shoe can equip you for a more active lifestyle. The bouncy running experience this new shoe delivers will certainly keep you motivated in achieving a sound mind in a sound body through exercise.”
The NOVABLASTTM 3 shoe is available for men and women from ASICS retail, online stores and specialists running outlets globally from September 1 2022 for 150€.
To find out more about the NOVABLASTTM 3 shoe and latest technologies, please visit asics.com.
- ENDS –
NOTES FOR EDITOR
* – Comparison based on US Men’s 9 size shoe.